— All Proceeds from Jersey Auction to Benefit the Nevada Veterans Memorial for Veterans Day Clash —
The Reno Bighorns will unite with SCHEELS to host Military Appreciation Night on Saturday, Nov. 11 to benefit the Nevada Veterans Memorial when the Bighorns host the Wisconsin Herd at 7 p.m. at the Reno Events Center on Veterans Day.
Bighorns players will wear custom Bighorns/SCHEELS uniforms that will be auctioned off throughout Saturday’s game with all proceeds benefiting the Nevada Veterans Memorial.
Founded in 1902, SCHEELS has become the premier sporting goods retailer in the communities it serves. What began as a small hardware store in Sabin, MN, grew into the world’s largest all-sports store with the opening of the Sparks, NV location in 2008. SCHEELS has built a reputation for not only being a leader in sporting goods and apparel, but also as being a leader in the community. SCHEELS has always worked to support sports programs at the high school and college level, but this will be one of the first partnerships to take place on the professional level with an NBA G League team.
“We are extremely excited for the opportunity to partner with the Bighorns and have an impact for Nevada’s veterans,” said Ryan Renard, Marketing Coordinator for Reno/Sparks SCHEELS. “Making this night all about the Nevada Veterans Memorial has been in the works for quite a while, and I’m thrilled to see it come to fruition.”
Bighorns vice president of business operations Dustin Toms spoke about why teaming up with SCHEELS and supporting veterans in the community is so paramount.
“Partnering with SCHEELS and the Nevada Veterans Memorial is a huge honor for us as an organization,” Toms said. “The veteran community in northern Nevada is incredibly important and this relationship is one we hope to build on for years to come.”
Additionally, the first 300 veterans to stop by the SCHEELS table will receive a token of appreciation for their service. Fans will also be able to enter a SCHEELS gift card giveaway throughout the game.
The jersey design itself pays homage to the Silver State’s rich history of veteran support and honors all those who have served from Nevada with an outline of the state on the back. Additionally, the black and purple camouflage design is a nod to the solidified and strengthened partnership between the Sacramento Kings and Bighorns. Finally, the purple striping acknowledges one of the Kings’ most outstanding players, Mitch Richmond, and his signature Air Jordan X PE colorway.
Not only will this contest be the first theme jersey collaboration between SCHEELS and the Bighorns, the game will also mark the first time Reno will square off against the Milwaukee Bucks’ brand-new G League affiliate, the Wisconsin Herd. This matchup will also be the only Veterans Day theme jersey game this season in the G League.
In addition to the Nevada Veterans Memorial, there will be a slew of other local veteran groups in attendance. The Disabled American Veterans, Chapter No. 1 will be performing the national anthem and the Nevada Army National Guard will be presenting the American Flag prior to tip-off. Also thanks to a generous donation from Jana Johnson and Truckee Meadows Mental Health, a large number of veterans from the VA Hospital will be in attendance.
The in-game auction will feature the SCHEELS black and purple camouflage designed uniforms (see attached images) with the top bidders receiving the uniforms the following week. Fans interested in purchasing a uniform can bid throughout the game with the auction concluding at the end of the third quarter.
Aside from the jersey auction, fans will also have the chance to learn more about what the Nevada Veterans Memorial is doing to honor the servicemen and women who have served the country from our state.
The Nevada Veterans Memorial will be a statewide memorial that will honor the sacrifice of the 894 service men and women who gave their lives while serving our country.
Sparks City Councilman and Nevada Veterans Memorial Vice Chairman Kristopher Dahir will be on hand for the Veterans Day game and is integrally involved in the Veterans Memorial project.
“It is crucial that the generations to come have a memorial that preserves and respects the values and principles we hold dear. The freedom that we get to live out every day of our lives as a citizen of the USA should not be taken for granted as it was given to us by the sacrifice of so many,” Dahir said. “The memorial will be built right here in Sparks at the Marina and will be a place of honor and a place to educate our next generation. Please stop by our table to learn more about this project and how you can get involved.”